What Is the Difference Between Buyer Persona and Target Audi

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What Is the Difference Between Buyer Persona and Target Audi

Сообщение ullapara » 27 сен 2022, 10:17

Do you know the differences between buyer persona and target audience? Stay with us to know everything about this subject! Within a group of consumers there will always be individual preferences and tastes. Currently, one of the biggest challenges for companies is finding their niche of consumers. Understanding which customer profile is interested in what the company sells increases the chances of a product or service being recognized by them. However, this only occurs when a message is directed to recipients who are prepared or interested , as the probability of them being attracted is very high. Marketing has proved to be a powerful tool in recent years due to its ability to build consumer buying profile strategies , two of which are used en masse within companies in the most diverse sectors: target audience and buyer persona.

What is the difference between buyer persona and target audience? What does my consumer eat? Where he lives? How much does he earn? What is your marital status? Questions like these are guiding threads to understand how consumers behave and, in this way, understand their buying habits . As already mentioned, there are Whatsapp Mobile Number List concepts within marketing that seek to understand this behavior: target audience and buyer persona. “But what would each of them be?” Starting with the most “old” and practical model: the target audience is the way to understand your consumer based on socioeconomic data , that is, more general and superficial aspects. In this strategy, the most relevant data are: Geographic location; Educational background; Monthly income; Genre; Age; Marital status.

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These data are extremely important markers, since through them it is possible to set up a pattern and then develop strategies aimed at this audience that tends to consume the product or service. The definition of the target audience can be achieved through market research, conversations with consumers, data from a crm and the persona (we'll talk about it in a moment). “Okay, but how does this actually work in practice?” So that there is no doubt about how the target audience works, you can use a very simple example: A lingerie company located at Rua Oscar Freire, in the city of São Paulo, defined that its target audience is women aged between 22 and 66 with higher education and an income above 8 minimum wages, who reside in São Paulo or surroundings.
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